![]() ![]() That didn’t stop Fox from publishing a graph that makes one tax rate seem almost 4x larger than the other. But the margin is a lot closer, with only an 11% increase. In this graph, they are trying to do the same thing as the previous example: deceive their audience. If they wanted to properly show the differences, or just report the facts objectively, they could have included a more accurate graph like this:Īnother example of using good data in a misleading graph to fool readers comes from Fox News (which actually could win a medal for their many deceptive graphs and charts ). This graph was obviously created to push an incorrect idea about a certain group. But a closer look shows that difference was only about a 14% difference. If you took a cursory glance at this graph you would probably think that Democrats agreed almost three times more than Republicans and Independents. (I actually have used this graph before to show people also how they should have used color in their data visualizations! ) Just take a look at the first example below that compared how Democrats, Republicans, and Independents felt about a certain issue. Truncating graphs can make something that is not very significant look like a massive difference. In the data visualization world, this is known as a truncated graph. This misleading tactic is frequently used to make one group look better than another. Omitting baselines, or the axis of a graph, is one of the most common ways data is manipulated in graphs. Use the links below to jump to each section: In the meantime, following data visualization best practices ensures that your graphs are always clear and understandable, like in this infographic (the accurate part, at least!). Grab your copy now - it’s not like any other marketing reports out there, plus it’s 100% free! In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. START CREATING FOR FREE NEW! Introducing: Marketing Statistics Report 2022 Create better graphs in minutes for free with Venngage’s Graph Maker. I’ve included examples of how to graph the data properly, too. Now, I can’t make these data-skewing creators stop, but I can help you spot these misleading graphs when they crop up. I mean, there is a whole Wikipedia page, Reddit community, and hundreds of articles about how graphs can be used to misinform readers. Now the data doesn’t even have to be bad–it could just be presented in a misleading way. We have already seen this happen many times during the COVID-19 response, which is why we added a new section featuring a few of those misleading graphs! ![]() Especially with the velocity at which some of these topics spread across social media.Īll it takes is a single graph from a less-than-reputable source, blasted out to a list of followers, to spread a false narrative around the world. In this post-truth era, graphs are being used to skew data and spin narrative like never before. ![]()
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